> Los Angeles, CA

The Herbalife One visual creative exploration presented an exciting opportunity to explore various creative styles and visions for the new HL 1 feel and look. It provided a platform to reimagine the user experience and architectural layout of main features and categories on the homepage. One aspect of the exploration involved proposing different options for the main hero space, including a modern carousel format style. This was followed by considering how top-level features could be showcased to encourage users to explore and engage with the products and services offered by Herbalife Nutrition.

Additionally, the exploration delved into user interaction with the main navigation and the presentation of top-level category items within a large, visually striking panel container. The objective was to create an intuitive and visually appealing browsing experience for users. The design compositions resulting from this exercise were presented to the UX team with high expectations, and the overall feedback was positive.

The process involved careful consideration of each design element and its impact on the overall user experience. Various concepts were explored to ensure that the final design would effectively convey the desired brand image and messaging. The collaborative nature of the exploration allowed for the incorporation of diverse perspectives and ideas, ultimately leading to a richer and more refined creative vision for Herbalife One.

Overall, the visual creative exploration was a valuable opportunity to rethink and enhance the user interface and experience of Herbalife One. It provided insights into how design elements could be optimized to better engage users and communicate the brand's offerings effectively.
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